After a library reservation came in, I went to pick up Blink, by Malcolm Gladwell. Sub-titled 'The Power of Thinking without Thinking', I first came across this title a while ago while researching what our unconscious eye sees, from a designer's perspective. Even from my early art classes, I was taught about rules of composition, the rule of thirds, and later on the golden ratio et al and now it is without thinking that I arrange things in odd numbers rather than even where possible as it pleases the eye without, without the person knowing they like it better for that reason. These can be powerful tools and I wanted to find out as much as I could around this subject. While I understood just from the blurb alone that this wasn't the exact direction the book goes in the general power of our unconscious reactions interests me greatly.